Grow your sponsorship and exhibition revenue with Brightelm

Outsource your sponsorship sales to The Event Agency for Associations. We increase income, build stronger sponsor relationships, and let your team focus on members and mission.

Many organisations struggle to achieve optimum revenue from sponsors and exhibitors. Internal teams are stretched and lack the necessary skills and experience, sponsor contacts change with the wind, packages feel stale, and it can feel like you’re just churning each year.

“Organisations with a defined sales process experience 18% greater revenue than those without” (Harvard Business Review, 2015)

Sponsorship sales requires specialist skills and experience which associations often do not have in house. This is where employing the sponsorship sales service of a specialist agency like Brightelm can transform your commercial event revenues.

 

Is your event sponsorship strategy fit for for purpose?

Our event sponsorship healthcheck takes just a few minutes to complete and will benchmark how your organisation is performing.

Download the Healthcheck

What Brightelm delivers when you outsource your sponsorship and exhibition sales:

 

  • Sponsorship revenue audit – uncover hidden income opportunities and benchmark your performance against other associations.
  • Sponsorship prospectus creation – develop compelling, benefit-led packages that appeal to sponsors and exhibitors.
  • Targeted new sponsor outreach – connect with the right companies in your sector, using a proven pipeline approach that avoids scattergun selling.
  • Sponsor and exhibitor account management – strengthen relationships with existing partners to increase retention and lifetime value.
  • Year-round sponsorship programmes – extend sponsor engagement beyond the event itself to deliver continuous ROI.
  • Exhibition sales management – optimise floor plans, pricing, and sales to maximise exhibitor revenue.
  • Performance tracking and reporting – transparent dashboards and KPIs so you can see revenue growth in real time.
  • Seamless integration with your team – we represent your association professionally, working as an extension of your team.

 

Ready to grow your sponsorship revenue?

Schedule a 30-minute Strategy Call with our team today and start building a stronger pipeline.

Book your call

What our customers say:

“Partnering with Brightelm gave us complete confidence that our commercial income was being expertly managed. They were proactive, creative, and consistently kept us informed. Our sponsors frequently commented on how professional and approachable the Brightelm team was.”

Catherine Morgan, Head of Events, CIPR

“Brightelm transformed our sponsorship sales approach. Their team didn’t just sell packages, they really understood our audience and created opportunities that sponsors genuinely valued.”

Kate Sargent, Managing Director, Bioscientifica

View Case Studies