The Association Events Healthcheck™
An benchmarking tool for membership organisations
Are you sure that your events strategy is in line with your member’s needs? Is the right resource delivering the right elements? It can often be helpful to have a non-biased external view to delivering an events programme, and Brightelm has developed just the tool to be able to help deliver this for membership organisations. The Association Events Healthcheck.
The Association Events Healthcheck is a benchmarking tool for your key functions relating to events. It is a top-level review of the strategy and operation of your events programme.
Specifically, the audit examines and makes recommendations of your processes and resource allocation across seven key delivery areas:
The process involves four stages of work for our experienced consultants:
Stage 1 A day of interviews with key members of your delivery teams representing each of the above areas and request of documentation.
Stage 2 A review of your documentation and processes that have been requested
Stage 3 Consolidation and crafting of the report
Stage 4 Delivery meeting: presentation of key findings, discussing the report and its outcomes
The output of the audit is an analytical report which examines 5-7 criteria for each of the key delivery areas. Each criterion is assigned a score between 1-5 together with a description of our consultant’s findings. Each of the key delivery areas then receives an aggregate score, which is turned into a one-page summary report.
An example of how we formulate each criterion is shown below:
The report is delivered by email followed by a personal review to discuss the report’s findings and answer any questions.
Just £7,499 plus VAT, subject to travel and subsistence expenses
Alternatively, call us on 0117 427 0106 or email us at hello@brightelm.co.uk
The “The Association Events Healthcheck” and “Brightelm” are registered trademarks of Brightelm Ltd.
Brightelm Ltd. will remain the sole owner of “The Association Events Healthcheck” audit process, design, wording and documentation. No part of said process or documentation may be reproduced without the express permission of Brightelm Ltd. Brightelm Ltd retains all intellectual property rights to “The Association Events Healthcheck” its processes and documentation.
“Brightelm have provided outstanding event support to my organisation over the years. A special mention goes to Senior Project Manager Jon Richards, a most attentive, considerate, organised and polite project manager. I knew that with Jon and his colleagues our project was in safe hands, and would highly recommend Brightelm to other organisations.”
Senior Content Producer, not for profit renewable energy trade association (*****Google)
“Brightelm assisted with UKISUG Connect by providing expertise in constructing our registration platform, website, attendee app, and speaker management system. They designed an advanced registration framework capable of seamlessly accommodating diverse attendee categories, such as those eligible for discounted rates, exhibitors, and speakers. The pathways they created allowed for skip logic and quick entry points, enhancing the user experience during registration. Collaborating with Jon and his team was a pleasure, and we look forward to extending our partnership with them for the next UKISUG Connect.
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General Manager, not for profit member organisation
“"Shelley and Jon supported Nisbets Live with Exhibition Management and Delegate Services in the lead up and onsite. Shelley was the main point of contact with our exhibitors throughout, ensuring that all documents were uploaded in a timely manner, and exhibitors had everything they needed before going onsite. The team also managed registration and were involved in checking all participants in on the day. The software offered us a seamless check in process for those who had pre-registered, and for those who wanted to register on arrival. This is our second year working with Brightelm and it’s always a pleasure working with the team."”
Marketing Manager, Exhibition Organiser, March 2024
“"Huge thanks for the support, guidance and wealth of knowledge in assisting us to place business into the wider UK. Could not have secured this win without you, and very much looking forward to identifying how we can continue to work together. You showed us commitment, fantastic comms, and delivered exactly what was briefed, which is hugely refreshing and sincerely respected. Here's to the next project Team Brightelm!"”
Head of Events, University, November 2019. *****(Google)
“"We worked with Brightelm on a recent virtual event, and Rob did a fantastic job of coaching the speakers, who were unfamiliar with the digital format, and really put them at ease. Tara also did a great job running the tech side of things. Thanks team!"”
Company Owner, July 2020. *****(Google)